About Us
Family Comes First
For decades, families around the world have relied on well-designed baby essentials to support them through every stage of childhood. What began as simple feeding tools generations ago has grown into a wide range of products focused on safety, smart design, everyday convenience, and long-lasting comfort.
Across many years and many milestones, parents and caregivers continue to choose solutions that help make life easier and moments together more meaningful. And as new generations grow, we remain committed to supporting every step of the journey
Gearing You Up for a Happy Parenthood
We’re constantly pushing the boundaries in product design and safety innovation to meet parents right where they are—and where they want to go next. We’re your trusted go-to for car seats, strollers and travel systems, as well as high chairs, gates and activity centers. We’re proud to supply baby and children’s products to leading retailers
The Heart and SoulÂ
While we keep pushing innovation in baby gear, our brand will always be guided and defined by the same core elements:
Safety Innovation • Thoughtful Design • Product Quality • Robust Features • Versatility & Extended Use • Everyday Convenience • Lasting Comfort